Top 5 Beauty Retail Apps on iOS in Nigeria: Q4 2022 Performance

In the fourth quarter of 2022, the performance of the top 5 beauty retail applications on the iOS platform in Nigeria showcased interesting trends in downloads, revenue, and active users. Data from Sensor Tower provides a detailed look at how these apps fared in the Nigerian market.

Fragrances.com.ng saw a fluctuation in weekly downloads, peaking at 37 in the week of November 28. The app experienced a notable dip in the week of December 5 with just 6 downloads, but managed to recover slightly towards the end of the quarter.

Nykaa – Makeup/Beauty Shopping showed a gradual increase in weekly downloads, peaking at 22 in the week of December 12. Active users for Nykaa also demonstrated a steady upward trend, starting at 95 in late September and reaching 125 by mid-December.

StyleKorean experienced a relatively stable download trend with minor fluctuations. Downloads reached a high of 26 in late September but saw a few weeks with as low as 0 downloads.

HushD had a varied download pattern, peaking at 34 in late September and then experiencing several weeks with no downloads. The app saw another spike in the week of November 28 with 27 downloads.

Think Dirty – Shop Clean had consistent downloads with small peaks, the highest being 20 in mid-October. Active users for Think Dirty varied throughout the quarter, peaking at 62 in mid-October before stabilizing around the mid-30s towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.